With LinkedIn ads, users are restricted to 25 character headlines and 75 characters for the main body. Meanwhile, Google Ads give users a mere 70 characters to play within the text’s main body.
Reformulating an ad to fit within the pre-determined character limits can be frustrating at times, but it’s entirely necessary.
Keeping messages short, whilst still conveying the key information is an art in e-commerce. And the broader issue of how people shorten messages to friends by text, instant messaging, tweets and other social networking platforms raises the question: What impact does social media have on language?
And are textual truncations a manifestation of the net generation’s much-maligned attention span?
Read more on this in my feature piece over at The Next Web: WTF? Social Networking is good for Language?