All posts by Paul Sawers

Paul Sawers is a London-based journalist. Follow him Twitter: @psawers

Effective headlines are important…but don’t mislead us, BBC!

Headlines, titles, headings – whatever you want to call them – are a vital part of any news article or feature. And as far as I’m concerned, coming up with a good headline is the most fun part of writing any piece. It’s a chance to flex the old creative muscles and come up with some quality puns that not only convey the content of the article but also draw the reader in. Writers, after all, want people to read their work.

But one thing headlines should never do is mislead. I get more than a little irked when a headline promises one thing, but delivers something completely different…which is one of the many reasons why I give the tabloid press a rather wide berth. I expect more from the BBC though.

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