Is this one of the best viral video ads of 2010? Or ever? It’s certainly up there. I’ve never had a need for Tipp-Ex since I bought my first computer over ten years ago, but for this video…I tip my hat.
Sidling along a residential mews in Notting Hill, I was convinced my phone’s GPS was playing games with me – surely there was no museum here? But my suspicion turned to pleasant surprise as I glimpsed a glass facade at the end of the road that was most certainly a building for public perusal.
The Museum of Brands, Packaging and Advertising had been on my radar for some months after reading about it in my ‘1000 things to do in London’ Time Out guide. And finally I was here…not really knowing what to expect.
The museum more than lived up to its name. In fact, the museum definitely did what it said on the tin (thanks, Ron Seal).
When Ben Lam left Hong Kong for the UK in 2001 to pursue a career in Civil Engineering, little did he know that nine years later he’d be capitalising on, what is in many eyes, one of the mobile industry’s biggest annoyances.
Rather than following his planned career path into construction and the built environment, Lam’s interest in mobile phones and his desire to build his own business led him down a much different route, namely ‘phone debranding.