Is this one of the best viral video ads of 2010? Or ever? It’s certainly up there. I’ve never had a need for Tipp-Ex since I bought my first computer over ten years ago, but for this video…I tip my hat.
When Ben Lam left Hong Kong for the UK in 2001 to pursue a career in Civil Engineering, little did he know that nine years later he’d be capitalising on, what is in many eyes, one of the mobile industry’s biggest annoyances.
Rather than following his planned career path into construction and the built environment, Lam’s interest in mobile phones and his desire to build his own business led him down a much different route, namely ‘phone debranding.