If 2009 was the year Facebook and Twitter started talking profit, 2010 will be best remembered in social media circles as the year location cranked things up a notch. And it’s full-steam ahead for geo-targeting in 2011.
Facebook and Twitter have now both added location features to their interfaces, whilst Foursquare also adapted its location-based model, allowing users to check-in from anywhere in the world. And 02 are starting to blaze-trails with its geo-targeted advertising.
Read more on this in my feature piece at ‘The Style King’. Geo-targeting: The Future’s Here.