Is this one of the best viral video ads of 2010? Or ever? It’s certainly up there. I’ve never had a need for Tipp-Ex since I bought my first computer over ten years ago, but for this video…I tip my hat.
With LinkedIn ads, users are restricted to 25 character headlines and 75 characters for the main body. Meanwhile, Google Ads give users a mere 70 characters to play within the text’s main body.
Reformulating an ad to fit within the pre-determined character limits can be frustrating at times, but it’s entirely necessary.
Keeping messages short, whilst still conveying the key information is an art in e-commerce. And the broader issue of how people shorten messages to friends by text, instant messaging, tweets and other social networking platforms raises the question: What impact does social media have on language?
And are textual truncations a manifestation of the net generation’s much-maligned attention span?
Read more on this in my feature piece over at The Next Web: WTF? Social Networking is good for Language?