Category Archives: Social Media

FacebookPub, Beirut

Facebook Pub, Beirut: ‘a great place to meet friends’

FacebookPub, BeirutOn a recent trip to Lebanon, I stumbled upon this bar in Beirut. My immediate thought was whether the bar-owners were considering legal action against Mark Zuckerberg’s social network of the same name.

My second thought was to pop my head through the door to see what a Facebook bar looks like inside.

I’m sorry to report it was just like any other bar, except it had Facebook colours and logos throughout. It was a very nice bar, as it happens.

I did a little digging and found this article in The Daily Star, Lebanon: Facebook Pub brings cyber-social net to real world.

The waitress is quoted as saying: “The whole idea is that people come here to meet one another and see their friends,” she said. “It is a great concept.”

A great concept indeed, and one that bars have been adhering to for hundreds of years.

And you’d never know the bar has absolutely no affiliation with the social network, given that it uses exactly the same logo, font ‘n all.

WTF? Social networking is good for language?

Text speakAnyone who’s ever run a digital advertising campaign will know all too well how tricky it is to keep texts trimmed.

With LinkedIn ads, users are restricted to 25 character headlines and 75 characters for the main body. Meanwhile, Google Ads give users a mere 70 characters to play within the text’s main body.

Reformulating an ad to fit within the pre-determined character limits can be frustrating at times, but it’s entirely necessary.

Keeping messages short, whilst still conveying the key information is an art in e-commerce. And the broader issue of how people shorten messages to friends by text, instant messaging, tweets and other social networking platforms raises the question: What impact does social media have on language?

And are textual truncations a manifestation of the net generation’s much-maligned attention span?

Read more on this in my feature piece over at The Next Web: WTF? Social Networking is good for Language?