On a recent trip to Lebanon, I stumbled upon this bar in Beirut. My immediate thought was whether the bar-owners were considering legal action against Mark Zuckerberg’s social network of the same name.
My second thought was to pop my head through the door to see what a Facebook bar looks like inside.
I’m sorry to report it was just like any other bar, except it had Facebook colours and logos throughout. It was a very nice bar, as it happens.
Is this one of the best viral video ads of 2010? Or ever? It’s certainly up there. I’ve never had a need for Tipp-Ex since I bought my first computer over ten years ago, but for this video…I tip my hat.
Anyone who’s ever run a digital advertising campaign will know all too well how tricky it is to keep texts trimmed.
With LinkedIn ads, users are restricted to 25 character headlines and 75 characters for the main body. Meanwhile, Google Ads give users a mere 70 characters to play within the text’s main body.
Reformulating an ad to fit within the pre-determined character limits can be frustrating at times, but it’s entirely necessary.
Keeping messages short, whilst still conveying the key information is an art in e-commerce. And the broader issue of how people shorten messages to friends by text, instant messaging, tweets and other social networking platforms raises the question: What impact does social media have on language?
And are textual truncations a manifestation of the net generation’s much-maligned attention span?