Spam is the scourge of the digital age. Naturally I don’t mean the processed meat that comes served in a tin (though that is pretty distasteful too), but the deluge of unsolicited email that I and millions of others receive on a daily basis.
But why ‘spam’? I mean, why has a word that’s best associated with a poor-quality meat product been so widely embraced as the universal word for unwanted electronic communications?
Headlines, titles, headings – whatever you want to call them – are a vital part of any news article or feature. And as far as I’m concerned, coming up with a good headline is the most fun part of writing any piece. It’s a chance to flex the old creative muscles and come up with some quality puns that not only convey the content of the article but also draw the reader in. Writers, after all, want people to read their work.
But one thing headlines should never do is mislead. I get more than a little irked when a headline promises one thing, but delivers something completely different…which is one of the many reasons why I give the tabloid press a rather wide berth. I expect more from the BBC though.
Hello…and welcome to The Good Word. So – what is The Good Word?
The Good Word is a blog dedicated to everything and anything that interests me – language, science, technology, branding and everything in between. That sounds like rather a broad spectrum of topics and that’s because, well, it is.